Summer Night Dreams
NLUX showcases the most genuine and unique sauna brands and products in Finland, creating enticing concepts for sauna experiences, and presenting Finnish sauna culture to the world.
The selection is based on Finnish nature, Northern luxury and high-end authenticity – curated with love.
LAKE BY THE BIRCHES
Close your eyes and let the earthy, aromatic scents bring you to a misty forest or a lake by the birches. Hear the stove heave a sigh of relief. Have a meaningful moment with yourself and with others.
SAY GOODBUY TO STRESS
Nurture yourself with a Northern luxury sauna moment. Say goodbye to stress.
The Finnish sauna experience is also a dance of temperatures. You can adjust the heat, break a sweat or keep it mild. It’s common to take a break, put on a robe, sit on a bench and watch the steam fuming from the top of your skin.
BLEND OF SENSATIONS
Unlike any other experience, the Finnish sauna invites you to experience a blend of various sensations. Feel the warmth of the sauna embracing your entire body after a long day, sit back on the warm wood, and enjoy the silence.
REFRESHING DIP
A refreshing dip into a lake or sea ties completes the whole experience. After cooling down, repeat. As many times you please.
There’s really nowhere else you would rather be. Everyone should get the chance to enjoy the sensations of Finnish sauna.
MEANINGFUL MOMENTS
Have a meaningful moment with yourself and with others. Time to relax and leave all the armors, masks and titles behind as you enter the sauna porch. After all, many of the most meaningful conversations and relationships begin in the sauna.
OUR HERITAGE
Sauna culture in Finland has recently been added to UNESCO’s Cultural Heritage List of the Intangible Cultural Heritage of Humanity.
ART OF BEING WELL
As the sun went down on a white June evening, the people gathered at the rooftop got to experience a true Finnish sauna haven.
A perfect end to the international World Sauna Forum day.
On display were midsummer inspired sauna lifestyle settings, elements of nature, blush of pink and statement black. This is the art of being well. This is Northern luxury.