Concept Design: NLUX SHOP
CASE: vitamin.fi Lifestyle SHOP
Vitamin.fi Lifestyle Shop is brand that represents beauty and well-being.Its products and services are centred around the power of northern nature - gifts from Finnish Nature.
Vitamin.fi Lifestyle Shop's ultimate goal was to be an experiential and vibrant store that could provide a plethora of high-quality cosmetics, beauty and well-being products.
The store is located on the street level, with connections to the hotel and the treatment center.
The vitamin.fi concept we crafted provided the brand with store architecture and interior design.
The concept covers the product range's purchases, display, packaging and content management for seasonal campaigns, as well as the store's overall visual advertising style.
The ingredients are naturally derived and organic. vitamin.fi wants to show customers that luxury cosmetics and products can be made from natural ingredients. The product range also varies according to the seasons.
Nettles and dandelions are picked in the spring, herbs, rose petals and red clover in the summer. The same little flowers end up in a gourmet kitchen to decorate a salad. In the autumn, salt scrubs and apple peels are done, and in winter you are pampered with warming spices.
Wonderful creams, massage oils, peels, face masks, herbal honeys and baths from which each guest can build their unique spa experience in the comfort of their own homes. The organic spa home care set is a the perfect accompaniment for a ladies' night or a simple cottage weekend.
The most precious berries and plants of northern nature have been utilized in facial and body treatments as well as in the materials of luxury interior design products: reindeer suede, stone-washed cotton, salmon leather, and so on.